GOCO
FLEET

This is a fleet branding project developed for GoCo Connect & Collaborate. They are a part of TELUS group of companies. Read more

YEAR
2021

CLIENT
GoCo

COMPANY
MYC Media

WHAT I DID
Fleet Design
Pre Press / Preflight

GOCO FLEET

This was a fleet branding project developed for GoCo Connect & Collaborate. They are a technology company that unifies communication and manages connectivity and network solutions across Canada. GoCo is part of the TELUS group of companies.

 

The majority of their vehicles were different; some were minivans, some were compact delivery vans, some were SUVs, and some were Sedans. This imposed the challenge of how we would go about creating a design that would seamlessly and accurately represent the brand across all vehicles. The second challenge was designing within the client's installation budget; they wanted something colourful and impactful to represent their company, but only working with decals.

 

The client wanted the vehicles to be modern and simple but at the same time "fun, and friendly." To create this design, we used their brand guidelines colours specs to split the graphic according to the percentage use, Having both purple and turquoise as the two more predominant colours. However, before we reached this design, we went through several concepts as they weren't entirely sure as per what look they wanted on it and how much coverage they were going to do (full wrap, partial wrap, or decals).

 

This project was very well received by the client. The design flows from vehicle to vehicle, allowing for successful fleet branding implementation; the vehicles carry the identity of the company and reflect their fun and friendly approach but at the same time look modern and professional.

About.me

A Brazilian Graphic Designer [Provisional RGD] currently based in Orangeville, ON, Canada. Focused on Visual Identity, Fleet graphics and Editorial Design, but always looking forward to a challenge in different design fields.
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Copyright © Patrick Blagits Dona. All rights reserved.

GOCO
FLEET

This is a fleet branding project developed for GoCo Connect & Collaborate. They are a part of TELUS group of companies. Read more

YEAR
2021

CLIENT
GoCo

COMPANY
MYC Media

WHAT I DID
Fleet Design
Pre Press / Preflight