McDOUGALL
ENERGY

This project's focus was to create a fleet design for McDougall Energy Inc. Which would be used across all of their fleet vehicles.Read more

WHAT I DID
Visual Design
Fleet Guidelines
Editorial Design
Pre Press / Preflight

McDOUGALL ENERGY

This project was a long process in which the objective was to create a fleet design for McDougall Energy Inc. Which would be used across all of their vehicles.

 

The majority of MEI’s vehicles are gas tankers, which lead us to focus more on designing a fleet design for the tankers that later could be appropriated for the other vehicles in their fleet.

 

This project imposed a lot of challenges, that were addressed throughout the design. In the initial meeting, the client was broad with their brief, in regards to what type of design or how they were envisioning the fleet graphics to look like. There were certain restrictions on how the logo needed to be used and also how the fleet graphics would work with it’s the cobranding of Esso and Shell. And probably the biggest challenge was to design something that the clients can afford when it come to the actual wrap and installation.

 

To create the design for the fleet graphics, multiple attempts were made, on different concepts, repetition, patterns, images, 3D graphics, and finally the blue swoosh. Which was a re-appropriation of the “O" in the logo. Once the concept with the swoosh was approved, we begin experimenting with taglines icons, and various designs that could be done to be incorporated into the design.

 

The tagline “trusted since 1949” with that particular design and typeface, checked their boxes on the heritage element that they were wanting to implement into this design. In order to boost the visibility of the vehicles at night, the logos in the tanker are all made out of reflective vinyl.

 

This project was a huge success, the design flows from vehicle to vehicle, allowing for successful fleet branding implementation, the vehicles carry the identity of the company, and reflect their modern values of always striving for newer solutions development. However, at the same time staying grounded in their history, and present themselves as trustworthy.

About.me

A Brazilian Graphic Designer [Provisional RGD] currently based in Orangeville, ON, Canada. Focused on Visual Identity, Fleet graphics and Editorial Design, but always looking forward to a challenge in different design fields.
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Copyright © Patrick Blagits Dona. All rights reserved.

McDOUGALL
ENERGY INC

This project's focus was to create a fleet design for McDougall Energy Inc. Which would be used across all of their fleet vehicles. Read more

YEAR
2022

CLIENT
McDougall Energy Inc.

COMPANY
MYC Media

WHAT I DID
Visual Design
Fleet Guidelines
Editorial Design
Pre Press / Preflight